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AR Live Presentations ATU Duty Free Showcase

ATU Duty Free, esteemed as one of the top 15 travel retail companies in the world, continues to set the standard in innovative customer engagement. This project highlights the dynamic and vibrant duty-free area at Salalah International Airport, presented through a state-of-the-art AR Live Presentations solution. Powered by XR Masters’ advanced MyGeoVerse Platform, the project seamlessly integrates cutting-edge technology to deliver a next-level experience for viewers.

At the core of this presentation is the “Video Pass-Through AR” technology, utilized via Meta Quest 3 headsets. This technology enables users to experience an immersive mixed reality environment, where the physical and digital worlds merge seamlessly. As visitors explore the duty-free area, they can interact with the space in real-time, enhancing their understanding and engagement with the products and services offered.

The solution also features a “local multi-user” capability, allowing multiple viewers to participate in the experience simultaneously. With just a simple donning of the headset, users are transported into a shared, interactive journey that captures the essence of ATU Duty Free’s offerings at Salalah International Airport. This collective experience not only enhances the sense of presence but also fosters a deeper connection between the brand and its customers, solidifying ATU Duty Free’s reputation as a leader in the travel retail industry.

“Partnering with XR Masters has been a transformative experience for our operations at ATU Duty Free. Their cutting-edge AR technology has given us a significant competitive edge, allowing us to stand out in the market. The solutions they provided are not only innovative but also highly practical and user-friendly. The impact on our operations has been remarkable, and we are already planning new projects with them to continue leveraging their expertise.”

— Ahmet Kötehne
Chief Strategy Officer
Strategy & Business Development
ATU Duty Free

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