Marketing & Sales
What benefits does AR & Spatial Web technologies have to offer for Marketing & Sales Processes?
Your sales team’s ability to achieve a shared understanding with the customer as early as possible in the sales process is critical for a successful transaction. With the power of augmented reality, you can bring your products to life and give your customers a more accurate representation of your products by creating digital (3D) copies of them.
Using your AR app, salespeople can place a 3D digital twin of a product and simulate it in real size, in their customer’s environment and let them explore it as if it’s physically there. This builds buyer confidence in your products and help salespeople close deals more efficiently.
You can also use your printed materials such as catalogs, brochures & flyers, as well as table top and roll-up displays, as the surface to place your 3D digital twin of your products.
By utilizing AR technology , you can harness the power of visualization, and showcase all the functionalities of your products literally anywhere. Your sales team no longer has to be inside your facilities to display how the equipment works.
Benefits of AR product visualization:
- Place 3D products in the real world
- Showcase interactive features and benefits
- Promote it in style at fairs and industry events
- Build an emotional connection
- Increase sales and reduce returns
- Send your mobile app to your customers and present your products
- Make it easier for clients to make purchasing decisions
AR Applications for Marketing & Sales
With the power of AR Applications we can bring any surface such as Business Cards, Brochures or any printed material into life. Please see the video on the right top showcasing our AR Business Card use case.
Below that, you can watch our AR Navigation use case developed for St. Benoit High School.
We also have AR Portal/Gateway use case, which lets the user walk through a holographic door (or a portal) and finds himself or herself in the middle of a simulated environment, which could be a 3D model of an existing or non existing space or a 360 video of an actual place.
Please see two the videos on the left one is a portal/gateway to a studio apartment and the other is to space, where you can walk among the sun, the earth and the moon.
Contact us if you would like to have one of these solutions tailor made for you. Interested?
AR Product Visualization
By utilizing AR technology , you can harness the power of visualization, and
showcase all the functionalities of your products literally anywhere. Your sales
team no longer has to be inside your facilities to display how the equipment works.
Alternatively, you can provide your customers with a chance to see your products at their own environments by letting them download and use your AR mobile app.
You can watch the video below that we developed fpr Procter & Gamble, where the several product packages are recognized by the app to superimpose a holographic 2D video screen on the product surface to play a short video about it.
AR Facility Visualization
The short video on the right demonstrates a use case where AR is utilized for Facility Visualization.
AR technology superimposes holograms or 3-dimensional text over our view of the world. It blurs the line between reality and technology; thereby creates a seamless experience for the viewer. For promoting your facility, AR technology lets prospective clients tour your facility via their smartphones/ tablets (or headsets) regardless of their location.
Visualization is key in promoting your facilities, however limitations of the traditional tools listed below are working against the sales process:
– 2D Photo adverts and 2D videos don’t show the facility’s full aesthetic,
-3D models on a 2D screen don’t offer a complete representation,
– Visiting each site in-person is time-consuming,
AR technology addresses these pain points, so the prospective client gets an immersive experience of the facility.
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