Ali Hantal to host workshop at EURIE

XR-Masters CEO and Mezun Group Chairman Ali C. Hantal will be hosting the “Creating & Tracking Successful Online Marketing Activities including AR/VR solutions” workshop at the 2017 EURIE Eurasia Higher Education Summit (link:, which will take place at Istanbul Lütfi Kırdar ICEC on March 21-24 2017.  The workshop titled “Creating & Tracking Successful Online Marketing Activities Including AR/VR Solutions” will take place on March 22nd, between 1pm – 4pm at the Jade Room.


March 22nd 2017
Istanbul Lütfi Kırdar ICEC – Jade Room

Workshop Title: Creating & Tracking Successful Online Marketing Activities including AR/VR solutions

Trainer: Ali C. Hantal*

Brief description:
In today’s digital environment international marketing teams are investing more in online activities for recruitment, but are they measuring the outcomes properly? This workshop will focus on the digital skills needed to attract, nurture and convince students to enroll at your institution. This includes: creating well-structured campaigns; hints on designing high converting landing pages; mobile browser optimization; community creation on Facebook; utilizing customer relationship management (CRM) tools and marketing automation systems, utilizing new technologies such as virtual reality (VR) and augmented reality (AR), tracking, analysis and ROI comparisons by channel.

Topics to be covered include: Optimized web design with essential conversion activities; mastering Google Analytics; establishing goals for measurement; marketing automation tools; nurturing and engaging potential students; the role of mobile and AR/VR technologies; and how to use available analytical tools to measure success by channel.

Objectives/ learning outcome: On completion of this workshop you will be able to: understand the basics of creating successful online campaigns; understand the basics of A/B testing; utilize Google Analytics in full without the help of your IT team; understand the difference between CRM tools and marketing automation systems; learn about Facebook’s engagement algorithm; learn about how you can utilize AR & VR technologies for recruitment; and plan for the skills, tools and resources required for implementation of these solutions at your institution.

Target audience: This workshop is aimed at university and college staff with the following responsibilities: international marketing and recruitment; marketing and communications; web design and analytics; and international admissions.


*Ali C. Hantal: Mezun Group’s Chairman, Founder of XR-Masters and US Country Representative of TABA/Amcham (Representative of American Chamber of Commerce in Turkey)

He has applied his 17 years of experience into hosting webisodes on education and life abroad on the world’s premier Study Abroad Vertical Web TV site (Mezun.TV) targeting prospective students. He also presents seminars to international office directors of institutions from all over the world about effective uses of the new technologies to recruit international students.

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